Ubisoft Will Not Raise Prices of Next-Gen Games, yet

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Just the other day, 2K Sports revealed the price of NBA2K21 would be $10 more for its Xbox Series X and PlayStation 5 versions, sparking a debate about next-gen games and whether a price-hike might be expected. This price hike raised the question if this will be the “new norm” for game prices for next-gen consoles.

Maybe not – Ubisoft is, at least for this year, not following suit.

During Ubisoft’s first quarter earnings call, Frédérick Duguet, Ubisoft Chief Financial Officer would only commit to 2020 pricing. He explained, “For the Christmas games, we plan to come with the same price than previous generation of consoles, and that’s what we’re focused on at the moment.” With the Xbox Series X and PlayStation 5 expected to release November/December, this seems promising, at least for now, but they have not ruled out following 2K Sports pricing after the new year.

Is it that Ubisoft hasn’t thought that far ahead yet given all that’s going on at Ubisoft? Is it that they are waiting it out and seeing how other publishers react (and how customers respond) to the price change. Microsoft hasn’t committed to keeping the price at $59.99 and other publishers have been tight lipped.

Lots of money goes into game development, so it’s not a surprise that publishers want to recoup development costs as quickly as possible, but when is the cost too much? Tell us what you think in the comments section below.

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