2K Sports just announced the price point for NBA 2K21 to be $70 for the Xbox Series X and PlayStation 5, making the first sign that the cost of games may be going up. This is fairly unsurprising given that the cost of games have hovered around the $59.99 mark for quite some time. The release of new hardware gives publishers the chance to test the waters and see if consumers will pay. The real question is: “Will you?”
To further push the price barrier, 2K Sports also announced that NBA 2K21 will not utilize smart delivery and upgrade to the Xbox Series X and PlayStation 5 editions if gamers have purchased the current console version. Players will need to purchase the “Mamba Forever” edition (NBA 2K21 Mamba Edition for Xbox One – $99) which will include an upgrade to the next-gen, Xbox Series X and PlayStation 5. So far, 2K Sports is the only publisher to push the $60 limit to $70 for a standard game and whether or not we will see this effect the price point of alternate editions of a game is yet to be seen.
In a recent article in the Washington Post, Xbox chief and Microsoft’s executive vice president of gaming, Phil Spencer, stated he couldn’t comment on Xbox’s first-party pricing but also stated that, “we can price things whatever we want to price them, and the customer will decide what the right price is for them.” Basic economics, but it appears either Microsoft hasn’t nailed down a price point yet or they don’t want to spill the beans either.
While Spencer’s did support the player base and their decisions, “…gamers have more choice today than they every have. In the end, I know the customer is in control of the price that they pay, and I trust that system.”
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